Marketing Analytics Program
The Marketing Analytics program employs a non-traditional learning method, focusing on the 20% core foundation that creates 80% of the practical marketing analytics capabilities. We don't learn tools before thinking, we don't chase superficial metrics, and we don't optimize campaigns based on intuition—instead, we approach marketing using a clear, systematic framework directly linked to business results.
This course helps address common problems in modern marketing such as: inaccurate KPI measurement, mistargeted optimization, excessive reporting without decision-making, shallow insights, and dashboards that only describe without diagnosing; while building a foundation of AI-ready Marketing Analytics to help marketers stand out in strategic thinking and analytical capabilities in the data and AI era.
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Low-code, AI, Automation: End-to-End Marketing Performance System
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Actionable Insights & Data Storytelling for Growth & ROI
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Analytical Thinking & Marketing Analytics Framework for Decision Making
MARKETING ANALYTICS
Who should sign up for the course?
Marketing Analytics
This includes marketing personnel working in businesses or businesses requiring marketing analysis; marketing specialists and brand management specialists at client companies; and communications specialists at agencies responsible for planning (digital planning, media planning, communication planning).
Business owners/department heads are looking to automate marketing analytics reporting , analyze data to make informed marketing decisions , and connect marketing and sales department activities flexibly and efficiently.
Students/international students who wish to learn more about Data Analytics for future careers and to stay ahead of trends, especially in the field of Marketing.
Knowledge based on an international framework.
The course is built upon an internationally recognized framework for Marketing, Automation, and Analytics . It progresses from the framework to a real-world product demo and provides detailed, hands-on guidance on the marketing data analysis workflow.
Gifts for students
attractive
After completing the course, only MA course students will receive: A comprehensive set of 300 business metrics in the field of Marketing; a detailed Data Dictionary of Digital Marketing platforms; discount vouchers for integrated Marketing Data Platform software; and a series of Data Virtualization courses from basic to advanced levels on Power BI.
No input required.
The MAA course does not require prior entry . However, the course focuses only on the specific Marketing Automation, Insights & Data Analytics Flow . Advanced data analytics techniques are self-taught or can be covered in the Business Intelligence course. Therefore, MDA encourages you to take the Business Intelligence course before enrolling in this MAA course for optimal results.
Impressive achievements
+250
Business
choice
+61
Course started (+56 BI, +3MAA)
+2500
Students are trained from the program
>95%
Students give good feedback about the program
5+
Value of the course
Business Intelligence
01.
DIFFICULTIES: Lack of understanding of Marketing Frameworks, inability to systematize knowledge in reading, understanding, and analyzing marketing data, manual and fragmented marketing data collection. COURSE VALUE: Helps you access Marketing Frameworks, demonstrates modern technologies for Marketing Automation & Analytics in practice (low cost, effective; larger businesses can use more advanced technologies).
03.
DIFFICULTY: Lack of understanding of what data touchpoint targeting in marketing is. COURSE VALUE: Explains data touchpoint targeting via Google Tag Manager, Facebook Pixel, Conversion API, Server-Side Tracking, etc., to accurately collect marketing data.
05.
CHALLENGE: Centralized management of Marketing KPIs, immediate reporting when metrics exceed thresholds (e.g., high CPC/Cost per Clicks, immediate notification via message). COURSE VALUE: Focused KPI & Marketing Metrics based on OKRs in Marketing, setting up Automation Analytics & Alerts.
02.
DIFFICULTIES: Marketing platforms like Facebook, Google Analytics, and TikTok Analytics all have their own reports, but these are fragmented. To view all channels comprehensively, you need to manually download data daily or purchase a tool like Super Metrics (which is expensive). COURSE VALUE: Access to a centralized digital marketing data platform via API; no complex coding required, low cost.
04.
CHALLENGE: Want to answer more in-depth questions about Marketing but don't know where to start. COURSE VALUE: Explains the end-to-end professional data analysis process, linking metrics according to the standard Analytical Thinking Framework.
TECHNOLOGY USED IN THE COURSE
1/ Microsoft technology
According to the Gartner rankings updated in June 2025, Microsoft is leading globally in Business Intelligence. Therefore, MDA will choose Microsoft technology to teach after the central course has shared free courses Coding SQL, DAX, Python visual in Power BI in more depth.
Training Program
COURSE CONTENT
MARKETING ANALYTICS
Session 1
The pain points of running a marketing campaign and why you need marketing analytics.
1. Introduction to Marketing Analytics 2. Pain Points in Running a Marketing Department: Managing Marketing, AI, Automation, Analytics & Marketing Frameworks 3. Marketing Analytics
Session 2
The 12 fundamental techniques in Marketing Analytics.
Twelve core techniques cover the entire ecosystem of modern marketing measurement and optimization, from data platforms, performance, customers, growth, to governance. Instead of learning each tool or metric individually, the session provides a complete “core analytical techniques suite” to help you understand what is truly driving marketing results—and how to intervene at the right points to change those results.
Session 3
A system of fundamental knowledge/terminology (Marketing Context) used in Marketing Analytics.
This system of the most important marketing terms/knowledge aligns with 12 marketing analysis techniques. This knowledge system helps students accurately understand the context of marketing data.
Session 4
Marketing data sources and methods for data collection.
1. Types of Marketing Data 2. Marketing Data Touchpoints: Cookies, Pixels, and Conversion APIs 3. Marketing Data Touchpoints: Understanding UTM in Data Tracking and Measurement 4. Marketing Data Touchpoints: Google Tag Manager, Server-Side Tracking
Session 5
Reviewing Power BI and practicing pulling marketing data.
1. Power BI Ecosystem 2. Data Integration in Power BI 3. Prep Data (On Pro & Premium) 4. Data Modeling 5. Designing Dashboards and Automated Marketing Reports in Power BI 6. Refresh Scorecard & Metrics 7. Sharing, Collaboration (PBI Mobile)
Session 6
Marketing data analytics metrics system and the linkage between metrics.
1. Marketing metrics system by platform. 2. Linking of metrics. 3. Marketing system management metrics.
Session 7
Practice building an Automation Marketing Dashboard system.
Practice pulling marketing data and building automated operational reports in marketing.
Session 8
Advanced Marketing Analytics
1. Marketing Attribution: Marketing Attribution Strategies & Models. 2. In-depth Analysis of Marketing Attribution Models, Comparison with the Multi-channel Funnel Model. 3. Analysis of Growth Marketing Data.
Session 9
Demonstrating the End-to-End Marketing Analytics process: Finding Insights & Telling Stories with Data.
The instructor will demonstrate and explain the data analysis process to answer complex marketing questions, and provide practical exercises on finding actionable insights and data storytelling using marketing data.
Session 10
A practical project based on real marketing data.
Students will independently connect to REAL DATA on Digital Marketing platforms and practice generating automated Marketing Operation analysis reports. For students who do not have real marketing data sources, the center will create a sample marketing dataset for them to practice with.
10 Marketing Analytics training sessions
1. The pain points of running a marketing campaign and why you need marketing analytics .
2. The 12 Fundamental Techniques in Marketing Analytics
3. System of fundamental knowledge/terminology (Marketing Context) used in Marketing Analytics
4. Marketing data sources and methods for data collection .
5. Review Power BI and practice pulling marketing data.
6. Marketing data analytics metrics system & the linkage of metrics
7. Practice building an Automation Marketing Dashboard system .
8. Advanced Marketing Analytics
9. Demonstration of the End-to-End Marketing Analytics Process: Finding Insights & Telling Stories with Data
10. Practical projects based on real marketing data .
TUITION & DISCOUNTS
The tuition fee includes 10 lessons , the cost of materials , textbooks , and other facilities at the learning location.
Study OFFLINE
Study directly in Ho Chi Minh City
Price: 9,500,000 VND/person
10.000.000
15% discount for students registering for the Business Intelligence + Marketing Analytics course combo .
15% discount for MDA alumni .
Receive a 5% discount when registering in a group of 3 people/course or when you are a full-time Bachelor's/Master's student with remaining coursework.
Installment payment options are available via credit card.
The tuition fee discount is limited to a maximum of 15%.
Tuition fees do not include VAT.
* The prices displayed already include a 5% discount for registrations made before April 1st, 2026. This discount only applies to students paying the full course fee.
Study ONLINE
On website or mobile app
Price: 9,500,000 VND/person
10.000.000
15% discount for students registering for the Business Intelligence + Marketing Analytics course combo .
15% discount for MDA alumni .
Receive a 5% discount when registering in a group of 3 people/course or when you are a full-time Bachelor's/Master's student with remaining coursework.
Installment payment options are available via credit card.
The tuition fee discount is limited to a maximum of 15%.
Tuition fees do not include VAT.
* The prices displayed already include a 5% discount for registrations made before April 1st, 2026. This discount only applies to students paying the full course fee.
Marketing Analytics Program
Expected start date:
22/04/2026
Online learning
Through the Lark platform
Class schedule
6:30 PM - 9:00 PM every Monday and Wednesday
10 REASONS TO LEARN
BUSINESS INTELLIGENCE AT MDA
BONUS MATERIALS INCLUDED IN THE BUSINESS INTELLIGENCE COURSE
TEACHING STAFF
BUSINESS
Lecturers at MDA have worked with, consulted on, and trained Data Analytics professionals for many reputable Vietnamese and international businesses.
TEACHING STAFF
BUSINESS
Lecturers at MDA have worked, consulted and trained Data Analytics for many prestigious Vietnamese and international enterprises.
TRAINING DOMESTIC AND INTERNATIONAL STUDENTS
Mastering Data Analytics is currently a data analysis training partner for large enterprises such as Prudenital, P&G, Generali, BIDV, HSC, AEON, Heineken... After nearly 6 years of implementation , we have trained thousands of students from large domestic and foreign companies and many SMEs.
+50
Businesses have trained and consulted
+250
The company has registered its employees for training.
+500
Enterprises where MDA students have worked/are working
CONFIDENTLY INCREASE YOUR CAREER OPPORTUNITIES
Frequently Asked Questions
Register for the course
MARKETING ANALYTICS