Marketing Analytics Agent Skills
The Marketing Analytics program employs a non-traditional learning method, focusing on the 20% core foundation that creates 80% of the practical marketing analytics capabilities. We don't learn tools before thinking, we don't chase superficial metrics, and we don't optimize campaigns based on intuition—instead, we approach marketing using a clear, systematic framework directly linked to business results.
This course helps address common problems in modern marketing such as: inaccurate KPI measurement, mistargeted optimization, excessive reporting without decision-making, shallow insights, and dashboards that only describe without diagnosing; while building a foundation of AI-ready Marketing Analytics to help marketers stand out in strategic thinking and analytical capabilities in the data and AI era.
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Low-code, AI, Automation: End-to-End Marketing Performance System
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Actionable Insights & Data Storytelling for Growth & ROI
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Analytical Thinking & Marketing Analytics Framework for Decision Making
MARKETING ANALYTICS AGENT SKILLS
Who should sign up for the course?
Marketing Analytics
This includes marketing personnel working in businesses or businesses requiring marketing analysis; marketing specialists and brand management specialists at client companies; and communications specialists at agencies responsible for planning (digital planning, media planning, communication planning).
Business owners/department heads are looking to automate marketing analytics reporting , analyze data to make informed marketing decisions , and connect marketing and sales department activities flexibly and efficiently.
Students/international students who wish to learn more about Data Analytics for future careers and to stay ahead of trends, especially in the field of Marketing.
Knowledge based on an international framework.
The course is built upon an internationally recognized framework for Marketing, Automation, and Analytics . It progresses from the framework to a real-world product demo and provides detailed, hands-on guidance on the marketing data analysis workflow.
Gifts for students
attractive
After completing the course, only MA course students will receive: A comprehensive set of 300 business metrics in the field of Marketing; a detailed Data Dictionary of Digital Marketing platforms; discount vouchers for integrated Marketing Data Platform software; and a series of Data Virtualization courses from basic to advanced levels on Power BI.
No input required.
The MAA course does not require prior entry . However, the course focuses only on the specific Marketing Automation, Insights & Data Analytics Flow . Advanced data analytics techniques are self-taught or can be covered in the Business Intelligence course. Therefore, MDA encourages you to take the Business Intelligence course before enrolling in this MAA course for optimal results.
Impressive achievements
+250
Business
choice
+70
Course started (+56 BI, +3MAA)
+3000
Students are trained from the program
>95%
Students give good feedback about the program
5+
Value of the course
Business Intelligence
01.
DIFFICULTIES: Lack of understanding of Marketing Frameworks, inability to systematize knowledge in reading, understanding, and analyzing marketing data, manual and fragmented marketing data collection. COURSE VALUE: Helps you access Marketing Frameworks, demonstrates modern technologies for Marketing Automation & Analytics in practice (low cost, effective; larger businesses can use more advanced technologies).
03.
DIFFICULTY: Lack of understanding of what data touchpoint targeting in marketing is. COURSE VALUE: Explains data touchpoint targeting via Google Tag Manager, Facebook Pixel, Conversion API, Server-Side Tracking, etc., to accurately collect marketing data.
05.
CHALLENGE: Centralized management of Marketing KPIs, immediate reporting when metrics exceed thresholds (e.g., high CPC/Cost per Clicks, immediate notification via message). COURSE VALUE: Focused KPI & Marketing Metrics based on OKRs in Marketing, setting up Automation Analytics & Alerts.
02.
DIFFICULTIES: Marketing platforms like Facebook, Google Analytics, and TikTok Analytics all have their own reports, but these are fragmented. To view all channels comprehensively, you need to manually download data daily or purchase a tool like Super Metrics (which is expensive). COURSE VALUE: Access to a centralized digital marketing data platform via API; no complex coding required, low cost.
04.
CHALLENGE: Want to answer more in-depth questions about Marketing but don't know where to start. COURSE VALUE: Explains the end-to-end professional data analysis process, linking metrics according to the standard Analytical Thinking Framework.
TECHNOLOGY USED IN THE COURSE
1/ Microsoft technology
According to the Gartner rankings updated in June 2025, Microsoft is leading globally in Business Intelligence. Therefore, MDA will choose Microsoft technology to teach after the central course has shared free courses Coding SQL, DAX, Python visual in Power BI in more depth.
Training Program
COURSE CONTENT
MARKETING ANALYTICS
Session 1
The pain points of running a marketing campaign and why you need marketing analytics.
1. Introduction to Marketing Analytics 2. Pain Points in Running a Marketing Department: Managing Marketing, AI, Automation, Analytics & Marketing Frameworks 3. Marketing Analytics
Session 2
The 12 fundamental techniques in Marketing Analytics.
Twelve core techniques cover the entire ecosystem of modern marketing measurement and optimization, from data platforms, performance, customers, growth, to governance. Instead of learning each tool or metric individually, the session provides a complete “core analytical techniques suite” to help you understand what is truly driving marketing results—and how to intervene at the right points to change those results.
Session 3
A system of fundamental knowledge/terminology (Marketing Context) used in Marketing Analytics.
This system of the most important marketing terms/knowledge aligns with 12 marketing analysis techniques. This knowledge system helps students accurately understand the context of marketing data.
Session 4
Marketing data sources and methods for data collection.
1. Types of Marketing Data 2. Marketing Data Touchpoints: Cookies, Pixels, and Conversion APIs 3. Marketing Data Touchpoints: Understanding UTM in Data Tracking and Measurement 4. Marketing Data Touchpoints: Google Tag Manager, Server-Side Tracking
Session 5
Reviewing Power BI and practicing pulling marketing data.
1. Power BI Ecosystem 2. Data Integration in Power BI 3. Prep Data (On Pro & Premium) 4. Data Modeling 5. Designing Dashboards and Automated Marketing Reports in Power BI 6. Refresh Scorecard & Metrics 7. Sharing, Collaboration (PBI Mobile)
Session 6
Marketing data analytics metrics system and the linkage between metrics.
1. Marketing metrics system by platform. 2. Linking of metrics. 3. Marketing system management metrics.
Session 7
Practice building an Automation Marketing Dashboard system.
Practice pulling marketing data and building automated operational reports in marketing.
Session 8
Advanced Marketing Analytics
1. Marketing Attribution: Marketing Attribution Strategies & Models. 2. In-depth Analysis of Marketing Attribution Models, Comparison with the Multi-channel Funnel Model. 3. Analysis of Growth Marketing Data.
Session 9
Demonstrating the End-to-End Marketing Analytics process: Finding Insights & Telling Stories with Data.
The instructor will demonstrate and explain the data analysis process to answer complex marketing questions, and provide practical exercises on finding actionable insights and data storytelling using marketing data.
Session 10
A practical project based on real marketing data.
Students will independently connect to REAL DATA on Digital Marketing platforms and practice generating automated Marketing Operation analysis reports. For students who do not have real marketing data sources, the center will create a sample marketing dataset for them to practice with.
10 Marketing Analytics training sessions
1. The pain points of running a marketing campaign and why you need marketing analytics .
2. The 12 Fundamental Techniques in Marketing Analytics
3. System of fundamental knowledge/terminology (Marketing Context) used in Marketing Analytics
4. Marketing data sources and methods for data collection .
5. Review Power BI and practice pulling marketing data.
6. Marketing data analytics metrics system & the linkage of metrics
7. Practice building an Automation Marketing Dashboard system .
8. Advanced Marketing Analytics
9. Demonstration of the End-to-End Marketing Analytics Process: Finding Insights & Telling Stories with Data
10. Practical projects based on real marketing data .
TUITION & DISCOUNTS
The tuition fee includes 10 lessons , the cost of materials , textbooks , and other facilities at the learning location.
Study OFFLINE
Study directly in Ho Chi Minh City
Price: 18,000,000 VND/person
Tuition fees do not include 8% VAT.
Installment payment options are available via credit card.
We offer a 50% tuition payment option, allowing you to pay the remaining balance before the 9th lesson (this offer cannot be combined with other promotions).
Receive a 5% discount when registering in a group of 3 people/course or when you are a full-time Bachelor's/Master's student with remaining coursework.
Only a maximum discount of 10% applies.
*The prices shown do not include the 5% discount for registrations before July 3rd, 2026. The discount policy only applies to students paying the full course fee.
Study ONLINE
On website or mobile app
Price: 17,000,000 VND/person
Tuition fees do not include 8% VAT.
Installment payment options are available via credit card.
We offer a 50% tuition payment option, allowing you to pay the remaining balance before the 9th lesson (this offer cannot be combined with other promotions).
Receive a 5% discount when registering in a group of 3 people/course or when you are a full-time Bachelor's/Master's student with remaining coursework.
Only a maximum discount of 10% applies.
*The prices shown do not include the 5% discount for registrations before July 3rd, 2026. The discount policy only applies to students paying the full course fee.
Marketing Analytics Program
Expected start date:
31/08/2026
Online learning
Through the Lark platform
Class schedule
6:30 PM - 9:00 PM every Monday and Wednesday
10 REASONS TO LEARN
BUSINESS INTELLIGENCE AT MDA
BONUS MATERIALS INCLUDED IN THE BUSINESS INTELLIGENCE COURSE
TEACHING STAFF
MS. PHUONG THAO
Founder & CEO
@Mastering Data Analytics
Ms. Phuong Thao is currently the Founder & Trainer at Mastering Data Analytics, the leading unit in the field of business data analysis training in Vietnam since 2020 with the largest number of courses opened & number of students/courses today. In addition, in addition to individual customers & a large number of corporate customers registering for staff in the Public class (+250 businesses) , Ms. Thao also participates in direct training at large enterprises such as Prudential, Generali, HSC, AEON, Ca Mau Fertilizer, P&G, Merck ... (experience in training & consulting on a variety of industries & adjusting according to customer data) and participates in consulting & implementing for large enterprises related to the Data Platform sector (strengths of Microsoft & Oracle technology) & Analytics: DFS, Ca Mau Fertilizer ...
She used to be a Business Analytics Manager at SIFT Analytics Group (Singapore) as a data analytics consulting company in charge of managing analytics projects, using analytics technologies such as Qlik Sense, Tableau, Alteryx... to understand customer data, interact with many business and analytics departments of customers, build and review machine learning models, present analysis results to the senior management board on the project. In addition to consulting projects for large enterprises in Vietnam, Ms. Thao has participated in consulting on global projects such as the project with DFS - Duty Free Store with the Singapore team. Before that, she also had many years of experience in data analysis at the Head Office for the Bank, the Top 1 Financial Group in Vietnam. During her many years of work, Ms. Phuong Thao has also used Alteryx, Power BI, Fabric, SAS VA, SQL, Excel... to practice analysis and make many in-depth analysis reports for the Board of Directors and senior management. She also obtained Analytics-related certificates such as:
Microsoft Power BI Data Analyst (PL-300)
Alteryx Core & Advance (Leader in Data Science & Machine Learning Platform)
Business Analytics of Cambridge University
In addition, Ms. Thao is also a Speaker at many Data Analytics events of large companies such as Salesforce Singapore, Tableau, Alteryx, Qlik Sense ... and a Judge of the national Analytics competition at RMIT, FTU ... Thao shares knowledge about Analytics through Page Phuong Thao Analytics on many social networking platforms, currently more than +70,000 followers.
MR. NHAN BUI
Data Analytics Leader (Procurement Operations System)
@Heineken Vietnam Brewery Ltd
Mr. Nhan Bui is currently a Data Analytics Leader (Procurement Operations System) at Heineken Vietnam. In addition, Mr. Nhan has a lot of teaching experience as a Power BI Trainer at training centers in the field of Data Analytics. He has many years of working and building Business Intelligence systems in the fields of Procurement, Supply Chain and Logistics,... Through many projects, he has skillfully used familiar technologies: Power BI, Power App, Power Automate, SQL, Python and Excel, applying automation tools in reports. Certificates achieved: PL-300 (Microsoft Power BI Data Analyst), PL-900 (Microsoft Power Platform), SQL for Daily Inventory. Skills:
Power BI: proficient in ETL Power Query, using DAX for analysis and reporting.
SQL: can use SQL to generate reports as required by the Department
Python: use Pandas, Numpy, Xlwings. Especially use Dash Framework to make Dashboard
Excel: VBA for personal reporting.
Communicate and present effectively in English.
MR. DUY ANH LE
Manager, Customer Intelligence & Growth
@Talentnet Corporation
Mr. Duy Anh has 10 years of experience in the Marketing industry in many different fields such as: Banking, OTA, E-commerce, HR Consulting,... He has held the positions of Former Marketing Head, Digital Growth, Tiki360 Insurtech Platform, Tiki Former Digital Acquisition Marketing Manager, Business Banking (SME Segment), UOB. Projects he has participated in:
Marketing analytics for B2C: Tiki (e-commerce), Traveloka (OTA), HSBC (banking).
Marketing analytics for B2B: Talentnet (HR consulting, big corporate clientele), UOB (top foreign bank, SME clientele).
During his work, he has conquered and accumulated the following certificates and experiences:
Project Management Professional (PMP) certification is granted by Project Management Institute (USA).
Advanced English proficiency: TOEFL iBT – Score: 103/120
Speaker of summits.
Skills: design, advanced photography.
BUSINESS
Lecturers at MDA have worked with, consulted on, and trained Data Analytics professionals for many reputable Vietnamese and international businesses.
TEACHING STAFF
BUSINESS
Lecturers at MDA have worked, consulted and trained Data Analytics for many prestigious Vietnamese and international enterprises.
FEEDBACK FROM STUDENTS OF COURSE BI
Qua khóa học Business Intelligence mình đã ứng dụng được hướng suy nghĩ vấn đề đúng đắn hơn khi phải dùng data để đưa ra quyết định... Thầy cô siêu tận tâm giải đáp từng thắc mắc nhằm hỗ trợ học viên tối đa trong học tập
ANH DUY
Demand Planning
@Samsung
Học viên khóa K32
Nếu đã từng nghe ai đó nói về kỹ năng phân tích dữ liệu là điều tất yếu trong văn hóa chuyển đổi số và chưa biết bắt đầu từ đâu để cải thiện kỹ năng này của mình thì MDA là một nơi có thể giúp mọi người tìm ra được câu trả lời của mình, nơi đây có thể giúp bạn mở ra được 6 chứng chỉ Business Intelligence giúp chúng ta thăng tiến xa hơn trong công việc.
HIỂU LÊ
Senior Business Development
@VNG
Học viên khóa BI K32
Một trong những lý do mình yêu khóa học Data Analyst này đến vậy là vì trong suốt quá trình học, học viên được hướng dẫn cái mindset - hiểu được WHY chứ không chỉ dừng lại ở HOW. Mình tin rằng đây là phương pháp đúng đắn nếu muốn theo đuổi bất kỳ lĩnh vực nào về lâu về dài
THU HƯƠNG
BI Associate Consultant
@Just Analytics
Học viên khóa BI K14
Vô tình xem được đánh giá của một số bạn trong Group về Data mà biết đến Cô Thảo - Mastering DA - với các chương trình đào tạo thiên về "tư duy" "phân tích" và "logic" chứ không tập trung vào các "tool" như các trung tâm khác, được tìm hiểu về 6 chứng chỉ Business Intelligence giúp hiểu rõ trên con đường thăng tiến trên sự nghi ệp.
PHƯỚC THIỆN
Chuyên viên nhân sự @UNICONS Học viên khóa BI K11
Tôi hài lòng với khóa học này vì đã học được cách sắp xếp flow và data model và áp dụng chúng vào thực tế. Tôi rất hài lòng với khóa học này, vì nó cung cấp cho tôi toàn bộ quy trình phân tích dữ liệu.
HỒ HOÀNG VŨ
DA - Port Operation @Gemalink Học viên khóa K16
Nếu các bạn mong muốn học được kiến thức về tư duy phân tích dữ liệu thì khoá học sẽ là chân ái cho các bạn, khoá không nặng về code, mà về mặt tư duy kiến thức nhiều hơn, có cách tiếp cận, xử lý, thì con đường sẽ bớt gồ ghề hơn để để đến đích
ĐẶNG QUANG VINH
Data Analyst - Retail @Lotte Mart Học viên khóa K23
Khóa học Bl ở MDA rất đáng học nhất trên thị trường. Kiến thức được dạy vô cùng đầy đủ, chi tiết, bài bản, đặc biệt không thiếu bất cứ tài liệu support nào một newbie cần.
PHẠM THÚY QUỲNH
Sales Planning
@Piaggio Co., Ltd
Học viên khóa K32
Qua khóa học mình đã được khai sáng và hiểu hơn nhiều về Bl. Về kỹ năng, mình đã dùng query và làm dashboard tốt hơn, có tư duy logic hơn rất nhiều.
TRẦN THANH HẠ YÊN
Data Systems Manager @Công ty Rich Products Việt Nam Học viên khóa K34
Mình được bạn giới thiệu về Khóa học. Sau khóa học, mình nhận thấy các kỹ năng đã được cải thiện hơn rất nhiều, có nhiều bước xử lí dữ liệu đã được tối ưu hóa hơn chỉ với vài cú click chuột, không cần phải viết code.
NGUYỄN TRÚC LINH
Sinh viên năm 4
@Trường Đại học Kinh Tế - Luật
Học viên khóa K29
TRAINING DOMESTIC AND INTERNATIONAL STUDENTS
Mastering Data Analytics is currently a data analysis training partner for large enterprises such as Prudenital, P&G, Generali, BIDV, HSC, AEON, Heineken... After nearly 6 years of implementation , we have trained thousands of students from large domestic and foreign companies and many SMEs.
+50
Businesses have trained and consulted
+250
The company has registered its employees for training.
+500
Enterprises where MDA students have worked/are working
CONFIDENTLY INCREASE YOUR CAREER OPPORTUNITIES
Frequently Asked Questions
Register for the course
MARKETING ANALYTICS