Marketing Automation & Analytics
Leading the Business Data Analytics training field in Vietnam since 2020 with +56 BI courses opened, 80-100 students/course, +250 large enterprises registering for staff to study. The course focuses on building a solid professional foundation, helping students interact effectively with AI, improving data analysis efficiency (updated with the latest AI features in Power BI):
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No, code, AI, Automation: End-to-End Dashboard System
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Actionable Insights & Data Storytelling
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Analytical Thinking & Analytics Framework
MARKETING AUTOMATION & ANALYTICS
Who should sign up for the course?
Business Intelligence
Nhân sự đang làm Marketing tại các doanh nghiệp hoặc các doanh nghiệp cần phân tích Marketing. Chuyên viên marketing, chuyên viên quản lý nhãn hàng thuộc khách hàng (Client). Chuyên viên truyền thông thuộc agency phụ trách mảng planning (Digital planning, Media planning, Communication planning).
Chủ doanh nghiệp/trưởng phòng ban đang muốn tự động hóa báo cáo phân tích Marketing, muốn phân tích để đưa ra các quyết định chuyên sâu về Marketing. Liên kết được hoạt động phòng ban Marketing & Sales 1 cách linh hoạt & hiệu quả.
Sinh viên/du học sinh mong muốn học hỏi thêm về lĩnh vực Data Analytics cho công việc tương lai và đón đầu xu thế, đặc biệt là ứng dụng trong mảng Marketing.
Kiến thức dựa trên Framework quốc tế
Khóa học được xây dựng dựa trên Framework chuẩn quốc tế về Marketing, Automation & Analytics. Khóa học đi từ Framework đến demo sản phẩm thực tế & hướng dẫn thực hành chi tiết luồng phân tích dữ liệu MKT.
Quà tặng học viên
hấp dẫn
Sau khóa học, duy nhất học viên khóa học MMA được nhận: Bộ 300 chỉ số (business metrics) tổng quát về lĩnh vực Marketing, Data Dictionary chi tiết các nền tảng Digital Marketing; Voucher chiết khấu giá của các phần mềm tích hợp Marketing Data Platform, Series Data Vizualization từ cơ bản đến nâng cao trên Power BI.
Không yêu cầu đầu vào
Khóa MAA không yêu cầu đầu vào. Tuy nhiên, khóa học chỉ tập trung vào luồng Automation trong MKT, Insights & Data Analytics Flow cụ thể của Marketing. Các kỹ thuật phân tích dữ liệu chuyên sâu về Data Analytics, học viên tự trang bị thêm hoặc tham khảo khóa Business Intelligence. Vì thế, MDA khuyến khích Anh/Chị học khóa Business Intelligence trước khi học khóa MAA này để mang lại hiệu quả tốt nhất.
Impressive achievements
+250
Business
choice
+59
Course started (+56 BI, +3MAA)
+2500
Students are trained from the program
>95%
Students give good feedback about the program
5+
Value of the course
Business Intelligence
01.
KHÓ KHĂN: Chưa nắm rõ Marketing Framework (MKT), làm MKT thủ công chưa biết nhiều công nghệ Automation trong MKT, thu nhập dữ liệu MKT thủ công, rời rạc. GIÁ TRỊ KHÓA HỌC: Giúp bạn tiếp cận Framework trong MKT, demo công nghệ hiện đại về Marketing Automation & Analytics thực tế (chi phí rẻ, hiệu quả; các doanh nghiệp lớn có thể dùng công nghệ hiện đại hơn)
03.
KHÓ KHĂN: Chưa hiểu gắn điểm chạm dữ liệu MKT là gì?. GIÁ TRỊ KHÓA HỌC: Giải thích gắn điểm chạm dữ liệu qua Google Tag Manager, Facebook Pixel, Conversion API, Server Side Tracking .... để thu thập chính xác dữ liệu Marketing
05.
KHÓ KHĂN: Quản lý tập trung KPI Marketing, khi chỉ số vượt ngưỡng báo liền (vd tỉ lệ CPC Cost per Clicks tăng cao, phải báo liền qua message). GIÁ TRỊ KHÓA HỌC: Tập trung KPI & Metrics MKT theo OKR trong MKT, set Automation Analytics & Alert
02.
KHÓ KHĂN: Các MKT platforms đều có report riêng như Facebook, Google Analytics, Tiktok Analytics .... tuy nhiên rời rạc, muốn xem all channel tập trung thì download thủ công mỗi ngày hoặc mua tool Supper Metrics (chi phí cao). GIÁ TRỊ KHÓA HỌC: Kéo data Digital MKT tập trung về sẵn qua API, bạn không cần coding phức tạp, chi phí thấp
04.
KHÓ KHĂN: Muốn trả lời câu hỏi chuyên sâu hơn về Marketing không biết bắt đầu từ đâu. GIÁ TRỊ KHÓA HỌC: Giải thích end-to-end quy trình phân tích dữ liệu chuyên nghiệp
TECHNOLOGY USED IN THE COURSE
1/ Microsoft technology
According to the Gartner rankings updated in June 2025, Microsoft is leading globally in Business Intelligence. Therefore, MDA will choose Microsoft technology to teach after the central course has shared free courses Coding SQL, DAX, Python visual in Power BI in more depth.
Training Program
BUSINESS INTELLIGENCE COURSE CONTENT
Chapter 1
Overview of Business Intelligence (BI Fundamentals) & systematic data analysis thinking
1. Basic concepts in Business Intelligence & Data Analytics. 2. Understand the practical applications and roles of Business Intelligence in businesses, things to keep in mind when making business decisions with data. 3. Structures commonly used to systematize analytical problems (Structure Thinking in Data Analytics), in-depth techniques to build analytical thinking models according to MBB standards. Correct analytical thinking from the beginning will help the analysis be more effective and valuable for the business.
Chapter 2
Automation & End-to-End Business Intelligence Flow on Power Bl
1. Power Bl ecosystem. 2. Integrate data in Power Bl. 3. Get familiar with technology with Power Bl (ETL). 4. Use Power Query to clean data & Data Model to standardize data model (Data Preparation, Data Modeling, Part 1&2 in PL300/DA100 Program), system of techniques to complete, ensure accurate data before starting analysis. 5. Data Model in Power BI. 6. The entire cycle on Power Bl Cloud (Workspaces, Data Flow, Data Mart, Deployment Pipeline, Data Lineage...).
Chapter 3
Business Statistics & Descriptive Analytics
1. Important statistical concepts when doing Business Intelligence. 2. Errors to avoid in statistics when analyzing data. 3. Systematize all Descriptive Analytics techniques in Business Intelligence (CONFIDENTIAL), ensuring students have a systematic and professional analysis process, helping them to understand business data in depth and scientifically.
Chapter 4
Diagnostic Analytics
The system of Diagnostics Analytics techniques in Business Intelligence (Confidential) ensures that students have a professional and systematic analysis process, helping them to understand business data in depth and scientifically.
Chapter 5
Build Dashboard system, exploit Insights & present analytical ideas (Dashboard, Insights, Visualization & Data Story)
1. Fundamentals of Data Visualization & Storytelling. 2. Essential Visualization Principles. 3. Distinguishing Insights from comments on data, conditions for an analytical perspective to be an Insight, techniques for finding Insights, analysis tips accumulated through work experience. 4. Principles and methods, skills needed to design professional and scientific Dashboards and Data Stories. 5. Visualize & Analyze Data on Power Bl - Part 3&4 in PL-300 / DA-100 Program. 6. Deploying Bl projects (Deploy and Maintain Deliverables) - Part 5 in PL300/DA100 Program.
Chapter 6
Business Intelligence Capstone Project
1. In addition to many exercises throughout the previous 5 modules, students complete 11 final requirements on the actual company data set in the market (some information has been processed to protect customer information), from loading data, processing data, going through all analysis techniques in Bl to find insights, data visualization and finally presenting data storytelling. 2. After the course, you will have a systematic mindmap of all the analysis techniques and knowledge needed to do professional Business Intelligence and a set of PL-300/DA-100 Microsoft exam preparation materials compiled and compiled by the Center, helping you best prepare for the PL-300/DA-100 tool exam.
Chapter 6
Business Intelligence Capstone Project
1. In addition to many exercises throughout the previous 5 modules, students complete 11 final requirements on the actual company data set in the market (some information has been processed to protect customer information), from loading data, processing data, going through all analysis techniques in Bl to find insights, data visualization and finally presenting data storytelling. 2. After the course, you will have a systematic mindmap of all the analysis techniques and knowledge needed to do professional Business Intelligence and a set of PL-300/DA-100 Microsoft exam preparation materials compiled and compiled by the Center, helping you best prepare for the PL-300/DA-100 tool exam.
Chapter 6
Business Intelligence Capstone Project
1. In addition to many exercises throughout the previous 5 modules, students complete 11 final requirements on the actual company data set in the market (some information has been processed to protect customer information), from loading data, processing data, going through all analysis techniques in Bl to find insights, data visualization and finally presenting data storytelling. 2. After the course, you will have a systematic mindmap of all the analysis techniques and knowledge needed to do professional Business Intelligence and a set of PL-300/DA-100 Microsoft exam preparation materials compiled and compiled by the Center, helping you best prepare for the PL-300/DA-100 tool exam.
Chapter 6
Business Intelligence Capstone Project
1. In addition to many exercises throughout the previous 5 modules, students complete 11 final requirements on the actual company data set in the market (some information has been processed to protect customer information), from loading data, processing data, going through all analysis techniques in Bl to find insights, data visualization and finally presenting data storytelling. 2. After the course, you will have a systematic mindmap of all the analysis techniques and knowledge needed to do professional Business Intelligence and a set of PL-300/DA-100 Microsoft exam preparation materials compiled and compiled by the Center, helping you best prepare for the PL-300/DA-100 tool exam.
Chapter 6
Business Intelligence Capstone Project
1. In addition to many exercises throughout the previous 5 modules, students complete 11 final requirements on the actual company data set in the market (some information has been processed to protect customer information), from loading data, processing data, going through all analysis techniques in Bl to find insights, data visualization and finally presenting data storytelling. 2. After the course, you will have a systematic mindmap of all the analysis techniques and knowledge needed to do professional Business Intelligence and a set of PL-300/DA-100 Microsoft exam preparation materials compiled and compiled by the Center, helping you best prepare for the PL-300/DA-100 tool exam.
What to learn with 20 sessions in 2.5-3 months?
01. Marketing automation & analytics key concepts
02. Data-driven marketing fundamentals
03. Discovering marketing data sources & how to collect them
04. Understanding marketing channels' metrics and their applications
05. Automation marketing operation & analytics flow
6. Actionable insights developement & application
7. Automation marketing operation dashboard & metrics
8. Advanced marketing analytics
9. Demo quy trình End-to-End để trả lời câu hỏi Markeing chuyên sâu
10. Dự án thực chiến dựa trên dữ liệu thật
TUITION & DISCOUNTS
Tuition includes 20 lessons (equivalent to 2.5 - 3 months), costs for textbooks, PL-300 exam preparation materials, accompanying reference materials... and facilities at the learning location.
Study OFFLINE
Study directly in Ho Chi Minh City
Price: 15,200,000 VND/person
10.000.000
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5% discount when registering in groups of 3 people/course or being a full-time Bachelor's/Master's student with remaining training years.
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Support payment of 50% of tuition fee before the start of the course, pay the remaining amount before the 9th session (not applicable with other promotions).
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Maximum 10% discount only applies.
-
Tuition does not include 8% VAT.
*The displayed price includes a 5% discount when registering before December 5, 2025. The discount only applies to students paying the full tuition fee.
Study ONLINE
On website or mobile app
Price: 15,200,000 VND/person
10.000.000
-
5% discount when registering in groups of 3 people/course or being a full-time Bachelor's/Master's student with remaining training years.
-
Support payment of 50% of tuition fee before the start of the course, pay the remaining amount before the 9th session (not applicable with other promotions).
-
Maximum 10% discount only applies.
-
Tuition does not include 8% VAT.
*The displayed price includes a 5% discount when registering before December 5, 2025. The discount only applies to students paying the full tuition fee.
10 REASONS TO LEARN
BUSINESS INTELLIGENCE AT MDA
BONUS MATERIALS INCLUDED IN THE BUSINESS INTELLIGENCE COURSE
TEACHING STAFF
BUSINESS
Lecturers at MDA have worked, consulted and trained Data Analytics for many prestigious Vietnamese and international enterprises.
TRAINING DOMESTIC AND INTERNATIONAL STUDENTS
Mastering Data Analytics is currently a data analysis training partner for large enterprises such as Prudenital, P&G, Generali, BIDV, HSC, AEON, Heineken... After nearly 6 years of implementation , we have trained thousands of students from large domestic and foreign companies and many SMEs.
+50
Businesses have trained and consulted
+250
The company has registered its employees for training.
+500
Enterprises where MDA students have worked/are working
STUDENTS CONFIDENTLY TAKE THE PL-300/DA-100 INTERNATIONAL CERTIFICATE EXAM
Although the course always focuses on techniques and thinking when analyzing data , during the learning process, students will be familiarized with technology/tools in the BI field through analysis practice . After the course, along with the PL-300 REVIEW document set compiled and exclusively synthesized by Mastering Data Analytics, you can completely review for the PL-300 certificate from Microsoft right away.
Distinguishing ANALYTICS Specialized Terms to Correctly Understand the Business Intelligence Program (Data Analytics includes Business Intelligence (BI) & Business Analytics (BA). Business Intelligence Program is a suitable program for those who want to start Data Analysis in business). BI focuses on analyzing the past of the business, BA uses algorithms to analyze the future of the business. If you are good at BI, then study BA.
CONFIDENTLY INCREASE YOUR CAREER OPPORTUNITIES
Frequently Asked Questions
Register for the course
MARKETING AUTOMATION & ANALYTICS